Brio


BRIO has design and construction perfect for this brand of wooden toys.
BRIO became famous with its famous trains and circuits for wooden trains!
Company founded in 1884 in Sweden by Ivar Bengtsson.
The company flourished and Ivar the range offered in its catalog was increasing. In 1907 he had 170 articles and Ivar began selling toys, the most popular horse was going.

New times: The company experienced a great boom led subsidiary. Ivar's motto was "first win in, then spend it." His son chose a different strategy. They borrowed money and effectuèrent a trip to Germany to make purchases. BRIO is growing rapidly, as the range of products. In 1909 the catalog had 999 products. In 1912 this figure had risen to 2700. At that time, occupied BRIO 10 employees and generated sales of SEK 155 000.

A diverse range: While toys faisaint part of the BRIO line, the company sold the most diverse products, glass to ceramics to textiles and toothbrushes. In 1920, imports of BRIO Carriages of Germany, but in the postwar period, there is a shortage of carriages and aut in 1935 BRIO began to manufacture them in the same Osby. In 1937, became a public company Brio. It then had 150 employees and generated sales of SEK 4.3 million.

BRIO to modern times: The brothers Viktor, Anton and Emil continued to lead the company. Lennart, the son of Anton, was CEO of BRIO between 1952 and 1970, he raised to the rank of BRIO international society. His wife, Inger, did much to this international expansion, especially in the development of the most popular toys to BRIO. Dag and Bengt Ivarsson, son of Lennart and Inger Ivarsson and grand-son of Ivar, were until the third quarter of 2004, the principal shareholders of BRIO. Since the property was transferred to the company Proventus AB.
Brio


69 Reference(s) found


Advanced expansion Pack


Advanced expansion Pack

Included 11 rails. Carry out the extension of your...

34.90 € TTC

Adventure Tunnel


Adventure Tunnel

37.90 € TTC

Ascending tracks


Ascending tracks

10.69 € TTC

Black rattle


Black rattle

Agitate, shake, tintinabulez. It is a fact. The babies...

8.90 € TTC

BRIO sets


BRIO sets

The box transport of Brilliance contains 24 GCV...

49.90 € TTC

Building Blocks


Building Blocks

So, your children want to become builders when they...

33.89 € TTC

Car Transporter wagon


Car Transporter wagon

No train set is complete without a car transporter....

7.83 € TTC

City Rescue set


City Rescue set

No matter how high the building or how big the fire,...

62.40 € TTC

Collapsing bridge


Collapsing bridge

29.70 € TTC

Curved switching track


Curved switching track

An essential accessory to increase the circuit of your...

12.00 € TTC

Deluxe Railway set


Deluxe Railway set

Build, explore, and store. Discover a complete world of...

249.90 € TTC

Double suspended bridge


Double suspended bridge

Brio red bridge. Splendid bridge Brio of more than one...

24.60 € TTC

Expansion intermediaire


Expansion intermediaire

The 16 additional wooden brio track pieces and one...

31.90 € TTC

Farm railway set


Farm railway set

Sheaves of hay, harvest and herd. The farmer in his...

45.50 € TTC

Freight Circle Set


Freight Circle Set

Perfect starter set for young drivers! Pick up the...

27.51 € TTC

Freight Express


Freight Express

44.90 € TTC

Fuel tank station


Fuel tank station

32.99 € TTC

Fuel Tanker Wagon


Fuel Tanker Wagon

Fill, dispatch and drain. The tanker wagon is on its...

11.90 € TTC






Search

Our Brands

Collections de lettres The wooden toys history